The Book On the Taboo Against Knowing Who You Are explores an unrecognised but mighty taboo – our tacit conspiracy to ignore who, or what, we really are. Alan Watts, key thinker of Western Zen Buddhism, explains how to reconsider our relationship with the world. We are in urgent need of a sense of our own existence, which is in accord with the physical facts and which overcomes our feeling of alienation from the universe. In The Book On the Taboo Against Knowing Who You Are, Alan Watts asks what causes the illusion of the self as a separate ego which confronts a universe of physical objects that are alien to it. Rather, a person’s identity binds them to the physical universe, creating a relationship with their environment and other people. The separation of the self and the physical world leads to the misuse of technology and the attempt to violently subjugate man’s natural environment, leading to its destruction. Watts urges against the idea tha